A guide to modern mobile app development strategy

This is informed by the fact that close to 90 percent of the population, which translates to 6 billion people, have access to mobile phones. As a CEO, if you want your brand to get closer to your consumer, mobile application development should be part of your short-term or long-term business strategy. Here is what you need to know about mobile app development strategy.

Enhancing data securityIf you want your mobile applications to be trusted and your venture to be successful, you need to capitalize on data security. Some of the common problems that application developers have to deal with constantly include:

Insecure data storage
Weak server-side controls
Broken cryptography
Unintentional data leaks
As a developer, you have to understand that users are not particularly careful about data security when they are using apps and that you have to worry about that on their behalf. To achieve this, you need developers who use encryption and SSL certificates to protect the most crucial information.

The monetization strategyBusinesses have realized that mobile app development has the potential to bring in millions of dollars in revenue. When creating the applications, you have to think of monetization strategies such as in-app purchases and in-app advertising. When your mobile app developer structures your application in an intelligent manner, you will be in a better position to convert users into buyers of what you are selling. One monetization strategy which works all the time is the freemium strategy where all the basic services are provided in the free version of the application, but if you need advanced features, you have to subscribe to the premium service. Sponsorship is another technique which achieves the monetization strategy. Here, companies will sponsor your efforts to develop applications and then use the apps to advertise their products. There is also the rewards strategy where the customers are rewarded by advertisers for completing certain actions in the app.

Continuous engagement instead of downloadsThe success of mobile applications has in the past been measured in terms of the number of downloads that the application gets. When mapping your app development strategies, stop focusing only on how many millions of downloads you want it to achieve and instead, look into how much engagement the users will give. You can have the team incorporate analytic tools which will tell you how much time users spend on the app and what they like doing the most. This will help you refine the application and deliver what is on demand. In fact, this is the best indirect way to get raving app reviews and more downloads.

The performance of the appIf you are a regular visitor of Google Play Store or the App store by Apple, you know that what users value the most about applications which they download is their performance. Before emphasizing on graphics and other aspects of the application, the biggest question that your mobile app developer needs to answer is, does this application perform the function it was built for? If for instance, the application helps find nearby restaurants that are affordable and have good food, if a user downloads but they cannot login or the app is unable to locate hotels within their locality, you will have serious problems with the reviews. Developers should therefore take time on the why app development strategies and come up with applications which are functional and user-friendly.

Cloud technology in mobile app developmentAnother strategy that can help you succeed in app development is making use of cloud technology. The benefits of cloud technology include standardization, agility, flexibility, and reduction of operational costs. With the technology, your developers can work anywhere, including at home or when out there on other engagements, which boosts their overall productivity.

These are a few of the strategies you need to think about when mapping out your mobile app development process. The most essential thing to remember is that you are doing the development for the sake of the end-user, therefore, the user will determine how successful the application will be depending on the expectations you build with the App and whether you meet them or not.

Why Your Organization Needs IT Managed Services

IT Managed services or Managed IT services emerges as the solution to this problem as it allows organizations to have the infrastructure for their IT services in house while an external IT company offers to manage the services.

In the highly competitive times of today, operational efficiency is one of the high priority goals of organizations across the globe. However, managing a large scale IT infrastructure is not something that’s possible for every organization. IT Managed services or Managed IT services emerges as the solution to this problem as it allows organizations to have the infrastructure for their IT services in house while an external IT company offers to manage the services. An IT solutions firm that provides managed support services is referred to as a managed support provider (MSP). This arrangement can offer several benefits to the organization and there are stats to support this. According to a report, around 64 percent of organizations across the globe have used at least one type of IT managed services.

Leading IT Service providers offer IT managed Services to businesses big and small. Softchoice Corporation, The Digital Group, Carousel Industries, and Accenture are just a few examples. However, if you are wondering if managed IT services can indeed help your organization, then here’s a quick look at some of the key benefits.

You can get easy access to the latest and up-to-date technology
Smaller organizations often do not have the resources for research to learn about and adopt the latest trends in IT services and software. However, with managed IT services, they can benefit from the latest technology offered by leading IT firms and this can work wonders for their business. Also, seeking managed support services ensures constant monitoring and management of systems, which results in systems that are always up-to-date.

You experience increased productivity with reduced downtime and breakdowns
Another benefit of your IT services being under constant supervision is that issues and bugs are detected on time and fixed before they lead to a system breakdown. Also, when your IT system is in the hands of experts, you can expect the latest security features which prevent threats and hacks. This ensures greater productivity and allows your in-house team to focus on their work like never before.

You can witness a significant reduction in costs
Associating with a leading provider of IT managed services can help you to significantly reduce your cost towards IT solutions and services. The reason is that you have a team of experts monitoring your IT systems and infrastructure. Also, they help your organization with their expertise and experience and that too at a fixed amount. What’s more, you can choose the services you need which allows you the freedom to manage the costs.

You get a centralized system for easy visibility and access to data

Managed service providers help you bring all your network applications and servers at one central location, which provides better accessibility across various departments and makes management easier and more efficient. The centralized system also means that the entire organizational data is at one location, which makes it possible to implement enterprise mobility with success.

You can rest assured of the security of your systems
A popular belief is that outsourcing exposes your data and systems to external threats and breaches in security. However, this could not be farther from the truth. The fact is that if partnered with a reliable IT solutions firm with the right level of expertise, IT managed services can result in the highest levels of security. Managed services providers are mandated to stick to stringent data management and security regulations, which makes them the right people to trust with your organization’s IT services.

The Final Word
So, you see that there are many benefits of managed IT services. However, in order to be assured of these benefits, it’s important that you choose your MSP with care. Research about their body of work and ask if they have indeed worked with an enterprise similar to yours. Once you have partnered with the right IT solutions firm for your IT managed services, you can rest assured of the increase in productivity and efficiency and more.

Get the Best New Zealand Dollar to INR Exchange Rates

The New Zealand dollar is the official currency of New Zealand. Since the past year, no massive hike or downfall has been recorded for New Zealand dollar v/s INR. The rates have managed to stay in a certain range, making the exchange rate a little predictable for forex experts.

But, one cannot expect the scenario to remain like this for all the days to come. Foreign currency exchange rates are volatile. Even by a few decimal points, they do keep changing from time to time. Hence, there is no exact static value that you can choose to consider while carrying out a forex transaction.

As of now, the New Zealand dollar is at a higher value than the INR. Executing a sell NZD/INR would be a more profitable move. If the tables turn, that is if there comes a time when the Indian economy is doing well against that of New Zealand’s, the INR would reach a decent number compared to that of the NZD. In this case, executing a buy NZD/INR would be a smart thing to do.

Smart New Zealand Dollar to INR conversions

Fore reliable foreign currency exchange services, you can either approach your local bank or search for a reputable money changer online. Going online is fairly smart and less hassle. With the bank, one needs to have a previous relationship i.e an existing account with the bank. Also, banks impose hefty interbank commission rates that might lead to a huge hole in your pocket.

Online money exchangers like BookMyForex can offer you the best New Zealand dollar to INR (Indian rupee) exchange rates. BookMyForex specialises in offering a wide range of forex related services to customers in India. It was established in November, 2012 and is authorized by the RBI (Reserve Bank of India). When you look for the rates of New Zealand dollar to INR on BookMyForex, you are sure to find rates that are live and accurate up to the very last second. It is because they are equipped with a technology infrastructure that helps them compare rates with several banks and credit unions, and eventually offer a rate that would be most suited to your requirement.

Here’s a list of advantages on looking for forex online:

You will get to view the most recently updated 1 NZD to INR rate
Registering with online platforms like BookMyForex is easy and quick. Uploading and verification of documents do not require much time.
You can place an order from your system. There is absolutely no need to visit the office or branch of the money changer. In case of any roadblock, the customer service is there to assist you 24×7.

In addition to this, online money changers like BookMyForex also offer you the option to lock-in/freeze a (New Zealand dollar to Indian rupee) exchange rate that would be most convenient to your situation (travel, education, employment, immigration). Also, there are several mediums of foreign currency exchange that you can avail. The forex card, traveller’s cheque, demand draft are to name a few.